What is the Marketing & Public Relations Domain?
The Marketing & Public Relations domain is one of five new domains added in OASIS+ Phase II. It encompasses professional services related to strategic communications, media production, public affairs, and creative services.
Federal agencies require sophisticated communications support to engage with citizens, stakeholders, and partners. This domain consolidates these services under a streamlined contract vehicle designed for complex, non-IT professional services.
Phase II Opportunity
Marketing & PR brings fragmented communications spending into OASIS+, creating new opportunities for agencies and experienced communications contractors.
Domain Highlights
- New Phase II domain launched January 2026
- Covers all communications and creative services
- Rolling submissions accepted continuously
- Growing demand for digital and social media
- Available in all 6 contract pools
Services Covered Under This Domain
The Marketing & Public Relations domain includes comprehensive services that help federal agencies communicate effectively with diverse audiences.
Strategic Communications
Communication strategy development, messaging frameworks, stakeholder engagement, and crisis communications.
Public Affairs & Outreach
Public affairs programs, community relations, congressional liaison support, and stakeholder management.
Media Production & Multimedia
Video production, photography, graphics design, multimedia content, and broadcast services.
Digital & Social Media
Website content, social media management, digital campaigns, and online engagement strategies.
Creative Services & Design
Branding, visual identity, publication design, exhibition graphics, and creative development.
Media Relations & Press
Press release development, media monitoring, journalist relations, and news distribution services.
Applicable NAICS Codes
These NAICS codes are commonly associated with the Marketing & Public Relations domain.
Marketing Consulting Services
Advertising Agencies
Public Relations Agencies
Media Buying Agencies
Media Representatives
Motion Picture and Video Production
How to Qualify for This Domain
To compete in the Marketing & Public Relations domain, your company must demonstrate relevant experience in communications and creative services. GSA evaluates proposals using a credit-based scoring system.
- Experience providing communications services to federal agencies
- Past performance on contracts valued at $1M+ with government clients
- Demonstrated capability in strategic communications and media
- Experience with federal communication policies and guidelines
- Track record of successful public engagement campaigns
- Portfolio of government communications and creative work